Amanda Heck is a Product Manager currently helping Texans improve their financial health at Frost Bank

Product Strategy, UX/UI, & AI

I turn messy, ambiguous problems into clear product direction and simple experiences. My work starts with understanding people, connects customer behavior to business opportunity, and carries through from strategy to interaction design. I’m especially interested in high-trust, data-rich products, and in using AI to improve understanding, decision-making, and action rather than simply adding novelty.

❋ RESEARCH → STRATEGY

I synthesize research, behavioral signals, and business context into clear insights, opportunity spaces, and product direction.

❋ AI + PERSONALIZATION

I explore how AI, customer context, and governed data can create experiences that feel more relevant, anticipatory, and genuinely useful.

❋  SYSTEMS THINKING

I connect individual experiences to the larger product ecosystem identifying dependencies, sequencing capabilities, and designing toward a longer-term vision.

❋ SIMPLIFYING COMPLEXITY

I’m strongest when the problem is complicated. I turn dense information, workflows, and systems into experiences people can quickly understand and confidently use.